Privacy policy

This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offer and the websites, functions and contents connected with it as well as external online presences, such as our Social Media Profile (hereinafter referred to collectively as "online offer"). With regard to the terms used, e.g. "personal data" or their "processing", we refer to the definitions in Art. 4 of the Basic Data Protection Regulation (DSGVO).

Person in charge:
Rosenberg Society for holistic health and education gGmbH
Forsthausstr. 6, 63633 Birstein, Germany
Commercial register: HRB 12226 Hanau
Managing directors: Mark and Kerstin Rosenberg
Phone: 06054-9131-0
E-mail: info@ayurveda-akademie.org

types of data processed:

  • Stock data
  • Contact details
  • Content data
  • Contract data
  • Usage data
  • Meta/communication data

Processing of special categories of data (Art. 9 para. 1 DPA):
No special categories of data are processed.

categories of data subjects concerned by the processing operation:

  • Customers
  • Interested parties
  • Suppliers
  • Visitors and users of the online offer

Purpose of the processing:

  • Provision of the online offer, its contents and functions
  • Provision of contractual services, service and customer care
  • Responding to contact requests and communication with users
  • Marketing, advertising and market research
  • Security measures

1. 1 Relevant legal bases
In accordance with Art. 13 DSGVO, we inform you of the legal basis of our data processing. If the legal basis is not stated in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 Para. 1 lit. a and Art. 7 DSGVO, the legal basis for processing for the purpose of fulfilling our services and implementing contractual measures and answering enquiries is Art. 6 Para. 1 lit. b DSGVO, the legal basis for processing for the purpose of fulfilling our legal obligations is Art. 6 Para. 1 lit. c DSGVO, and the legal basis for processing for the purpose of safeguarding our legitimate interests is Art. 6 Para. 1 lit. f DSGVO. In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6 paragraph 1 letter d DSGVO serves as the legal basis.

2. 2 Changes and updates to the privacy policy
We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes make it necessary for you to take action to cooperate (e.g. to give your consent) or to receive other individual notification.

3. security measures
In accordance with Art. 32 DSGVO and taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the varying probability of occurrence and severity of the risk to the rights and freedoms of natural persons, we take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk. Such measures shall include in particular safeguarding the confidentiality, integrity and availability of data by controlling physical access to data, as well as access, input, disclosure, safeguarding of availability and segregation of data relating to them. Furthermore, we have established procedures to ensure that data subjects' rights are exercised, data is deleted, and we respond to any threats to the data. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures, in accordance with the principle of data protection by designing technology and by using data protection-friendly default settings (Art. 25 DSGVO).
The security measures include in particular the encrypted transmission of data between your browser and our server.

4. 4 Cooperation with processors and third parties
4.1 If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transfer it to them or otherwise grant them access to the data, this shall only be done on the basis of a legal authorisation (e.g. if a transfer of the data to third parties, such as payment service providers, is permitted under Section 4.1). Art. 6 Para. 1 lit. b DSGVO), you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. within the Rosenberg Group of Companies, when using agents, web hosts, etc.).

4.2 If we commission third parties to process data on the basis of a so-called "contract processing agreement", this is done on the basis of Art. 28 DSGVO.

5. transfers to third countries
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this is done in the context of using the services of third parties or disclosure or transfer of data to third parties, this will only take place if it is done to fulfil our (pre-)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we will only process or transfer the data in a third country if the special requirements of Art. 44 ff. DSGVO. This means that the processing is carried out, for example, on the basis of special guarantees, such as the officially recognised determination of a level of data protection corresponding to that of the EU (e.g. for the USA through the "Privacy Shield") or compliance with officially recognised special contractual obligations (so-called "standard contractual clauses").

6. rights of the data subjects
6.1 You have the right to obtain confirmation as to whether or not data in question is being processed and to obtain information on such data and to receive further information and a copy of the data in accordance with Art. 15 of the DPA.

6.2. you have accordingly. Art. 16 DSGVO the right to request the completion of data concerning you or the correction of incorrect data concerning you.

6.3 In accordance with Art. 17 DSGVO, you have the right to demand that the data in question be deleted immediately, or alternatively, in accordance with Art. 18 DSGVO, to demand a restriction on the processing of the data.

6.4 You have the right to request that the data concerning you which you have provided us with be made available to us in accordance with Art. 20 DSGVO and to request that it be communicated to other persons responsible.

6.5 You also have the right to lodge a complaint with the competent supervisory authority pursuant to Art. 77 DSGVO.

7. right of withdrawal
You have the right to revoke consents granted in accordance with Art. 7 Para. 3 DSGVO with effect for the future.

8. right of objection
You can object to the future processing of data concerning you at any time in accordance with Art. 21 DSGVO. The objection may in particular be made against processing for the purposes of direct advertising.

9. cookies and right of objection for direct advertising
We use temporary and permanent cookies, i.e. small files that are stored on the users' devices (explanation of the term and function, see last section of this privacy policy). In some cases, the cookies serve security purposes or are necessary for the operation of our online service (e.g. for the presentation of the website) or to store the user's decision when the cookie banner is confirmed. In addition, we or our technology partners use cookies for reach measurement and marketing purposes, about which the users will be informed in the course of the data protection declaration.

A general objection to the use of cookies used for online marketing purposes can be raised for a large number of services, especially in the case of tracking, via the US site aboutads.info/choices/ or the EU side youronlinechoices.com be explained. Furthermore, the storage of cookies can be achieved by deactivating them in the browser settings. Please note that in this case not all functions of this online offer can be used.

10. deletion of data
10.1 The data processed by us will be deleted or restricted in their processing in accordance with articles 17 and 18 DSGVO. Unless expressly stated in the context of this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory storage obligations. If the data are not deleted because they are required for other and legally permissible purposes, their processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.

10.2 In accordance with legal requirements, the storage is carried out in particular for 6 years in accordance with § 257 para. 1 HGB (German Commercial Code) (trading books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting vouchers, etc.) and for 10 years in accordance with § 147 para. 1 AO (books, records, management reports, accounting vouchers, commercial and business letters, documents relevant for taxation, etc.).

11. registration
11.1 On our website we offer users the possibility to register for an event by entering personal data. In this context, we process inventory data (e.g. names and addresses as well as contact data of users), contract data (e.g. services used, names of contact persons) for the purpose of fulfilling our contractual obligations and services in accordance with Art. 6 Para. 1 letter b. DSGVO. The entries marked as obligatory in online forms are required for the conclusion of the contract. The data is stored electronically in the customer database of the Rosenberg Group of Companies. Processing within the Group of Companies is carried out on the legal basis of Recital 48 Sentence 1 DSGVO.

11.2 Within the scope of registration and renewed logins and use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests as well as the interests of the users in protection against misuse and other unauthorized use. As a matter of principle, this data is not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 Para. 1 lit. c DSGVO.

11.3 We process usage data (e.g. the visited websites of our online offer, interest in our products) and content data (e.g. entries in the contact form or user profile) for advertising purposes in a user profile in order to send our customers information on similar services by post and email.

11.4 Deletion takes place after the expiry of statutory warranty and comparable obligations, the necessity of data storage is reviewed every five years; in the case of statutory archiving obligations, deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) storage obligation); data in the customer account remain until its deletion.

12. contacting
12.1 When contacting us (via contact form or e-mail), the user's details are processed for the purpose of handling the contact request and its processing in accordance with Art. 6 Para. 1 lit. b) DSGVO.

12.2 The user's details can be stored in the Rosenberg Group's customer database. Processing within the Rosenberg Group is carried out on the legal basis of Recital 48 Sentence 1 DSGVO.

12.3 We delete the requests if they are no longer necessary. We review the necessity every five years. In the case of legal archiving obligations, deletion shall take place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation).

13. collection of access data and log files
13.1 On the basis of our legitimate interests within the meaning of Article 6 paragraph 1 lit. f. DSGVO data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the accessed website, file, date and time of access, transferred data volume, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited site), IP address and the requesting provider.

13.2 For security reasons (e.g. for the investigation of abuse or fraud), log file information is stored for a maximum period of seven days and then deleted. Data whose further storage is required for evidential purposes are excluded from deletion until the respective incident has been finally clarified.

14. online presence in social media
14.1 We maintain on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO, we maintain online presences within social networks and platforms in order to be able to communicate with the customers, interested parties and users active there and to inform them about our services. When calling up the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.

14.2 Unless otherwise stated in our data protection declaration, we process the data of users if they communicate with us within social networks and platforms, e.g. write articles on our online presences or send us messages.

15. cookies & range measurement
15.1 Cookies are information that is transferred from our web server or web servers of third parties to the web browsers of users and stored there for later retrieval. Cookies can be small files or other types of information storage.

15.2 We use "session cookies", which are only stored for the duration of the current visit to our online presence (e.g. to save the language settings and thus enable the use of our online offer at all). A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. In addition, a cookie contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our online services and, for example, log out or close the browser.

15.3 Users will be informed about the use of cookies in the context of pseudonymous range measurement within the scope of this data protection declaration.

15.4 If the users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

15.5 You may opt-out of the use of cookies for audience measurement and advertising purposes by visiting the Network Advertising Initiative opt-out page (optout.networkadvertising.org/) and additionally the US-American website (aboutads.info/choices) or the European website (youronlinechoices.com/uk/your-ad-choices/) contradict.

16. google analytics
16.1 On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) we use Google Analytics, a web analysis service of Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the website by the user is usually transferred to a Google server in the USA and stored there.

16.2 Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

16.3 Google will use this information on our behalf in order to evaluate the use of our website by users, to compile reports on the activities within this website and to provide us with further services associated with the use of this website and the use of the Internet. In doing so, pseudonymous user profiles of the users can be created from the processed data.

16.4 We use Google Analytics in order to display the advertisements placed within the advertising services of Google and its partners only to those users who have also shown an interest in our online offer or who exhibit certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) which we transmit to Google (so-called "remarketing" or "Google Analytics Audiences"). With the help of remarketing audiences, we also want to ensure that our advertisements correspond to the potential interest of the users and do not appear annoying.

16.5 We only use Google Analytics with activated IP anonymisation. This means that the IP address of users is shortened by Google within member states of the European Union or in other states that are party to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there.

16.6 The IP address transmitted by the user's browser will not be merged with other data from Google. Users can prevent the storage of cookies by adjusting their browser software accordingly; users can also prevent the collection of data generated by the cookie and related to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

16.6 You can find further information on data use by Google, setting and opposition possibilities on the websites of Google: google.com/intl/en/policies/privacy/partners ("Data use by Google when you use websites or apps of our partners"), policies.google.com/technologies/ads ("Data use for advertising purposes"), adssettings.google.com/authenticated ("Manage information that Google uses to serve ads to you").

16.7 Otherwise, the personal data will be made anonymous or deleted after a period of 14 months.

17. google ring/marketing services
17.1 On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) the marketing and remarketing services (in short "Google Marketing Services") of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google").

17.2 Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

17.3 Google's marketing services allow us to display ads for and on our website in a more targeted manner so that users are only shown ads that potentially match their interests. For example, if a user is shown ads for products that he or she has been interested in on other websites, this is called "remarketing". For these purposes, when you access our and other websites on which Google marketing services are active, Google will execute code directly by Google and (re)marketing tags (invisible graphics or code, also known as "web beacons") will be embedded in the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (instead of cookies, comparable technologies can also be used). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file records which websites the user has visited, what content he is interested in and which offers he has clicked on, as well as technical information on the browser and operating system, referring websites, visiting time and other information on the use of the online offer. The IP address of the user is also recorded, whereby we inform within the framework of Google Analytics that the IP address is shortened within member states of the European Union or in other states that are party to the Agreement on the European Economic Area and only in exceptional cases is it transferred in full to a Google server in the USA and shortened there. The IP address is not merged with user data within other Google offers. Google may also combine the above-mentioned information with information from other sources. If the user subsequently visits other websites, the ads tailored to his interests can be displayed.

17.4 The data of the users are processed pseudonymously within the framework of the Google marketing services. This means that Google does not store and process e.g. the name or e-mail address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. I.e. from Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who that cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information collected by Google marketing services about users is transmitted to Google and stored on Google's servers in the USA.

17.5 The Google marketing services we use include the online advertising program "Google AdWords". In the case of Google AdWords, each AdWords customer receives a different "conversion cookie". Cookies can therefore not be tracked through the websites of AdWords customers. The information collected through the cookie is used to compile conversion statistics for AdWords customers who have opted in to conversion tracking. AdWords advertisers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

17.6 We may also use the "Google Tag Manager" to integrate and manage Google's analysis and marketing services into our website.

17.7 For more information about Google's use of data for marketing purposes, please see the summary page: policies.google.com/technologies/adsthe privacy policy of Google is available at policies.google.com/privacy available.

17.8 If you wish to opt-out of interest-based advertising through Google marketing services, you may use the opt-out and opt-in options provided by Google: adssettings.google.com/authenticated.

18. integration of third party services and content
18.1 Within our online offer, we set the following priorities on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO), we use content or service offers from third parties in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content"). This always presupposes that the third-party providers of such content are aware of the IP address of the users, as without the IP address they would not be able to send the content to their browsers. The IP address is therefore necessary for the display of these contents. We make every effort to use only such content whose respective providers use the IP address only to deliver the content. Third party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information on the browser and operating system, referring web pages, visiting time and other details on the use of our online offer, as well as being able to be linked to such information from other sources.

18.2 The following presentation offers an overview of third party providers and their contents, including links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, the possibility to object (so-called opt-out):

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